With contributions from Emily Schlesener
Adding video to your marketing mix can increase brand awareness and help you connect with customers on a deeper level. Here’s why you should start using video today!
Video Marketing for the Advertiser
In recent years, video marketing has taken the online world by storm, and it’s showing no signs of slowing down. In today’s competitive market, it is more important than ever for businesses to stand out from the crowd. Brand awareness is a key factor in customer decision-making, and video is an increasingly popular and effective way to increase brand awareness.
We have all heard the saying “A picture is worth a thousand words.” If this is true, video is worth a million words. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
In a report from Wyzowl, 93% of marketers say that video has helped them increase brand awareness for their businesses. Unfortunately, many businesses are hesitant to invest in video content, citing the high cost of production as a major deterrent. However, video marketing is a cost-effective way for businesses to get their message across. 87% of marketers say that videos have helped them generate an excellent ROI when it comes down to video content production costs and benefits! Keep in mind when creating video, the quality you put forth will directly impact how many people take notice or even engage with what’s offered.
Businesses can now tell their story in an engaging and visually appealing way and, thanks to social media, businesses can now share their story with a global audience. By investing in video content, businesses can see a significant return on their investment and reach more consumers than ever before.
94% of marketers say video has helped them increase understanding of their product or service. Video marketing can be used to promote just about anything, from a new product launch to a company blog post. Because video is highly shareable on social media, it has become a powerful tool for driving traffic to your website. For businesses looking to increase brand awareness and traffic to their website, video should be an essential part of their marketing strategy.
Businesses are using more and more videos to engage with their customers. Many businesses (possibly even your competitors!) are using video marketing to help capture value for their audiences.
Why should you use videos in your social media posts?
- Stay visible longer on social feeds
- Get more exposure and engagement
- Increase the understanding of your product
- Stand out more
- Rank higher in search
Video Marketing for the Consumer
Wyzowl found that people watch an average of 19 hours of online video per week, with 96% saying they have watched an explainer video to learn more about a company or product. It’s no wonder that 88% of people have been convinced to buy after watching a company’s video.
It’s not far-fetched to assume as a consumer, you have been scrolling through social media and have come across a video, which sucked you into watching multiple videos posted by the same business, or similar to the video you watched. It is so easy for consumers to continue watching video after video, which is why having a video marketing strategy for your business is so important!
People have a strong preference for learning about products and services through videos. 73% of respondents said they would prefer this type of content, compared to the 11% who prefer text-based articles or posts. Did you know YouTube is the second-largest search engine in the world? It is second only to its parent company, Google. It’s no surprise that so many companies have started using this popular video-sharing website as an effective marketing tool!
If you want your company’s product or service exposed to a large audience, video content should be a priority! Users love sharing videos two times more than any other form of social media. So, getting on board now before everyone else could give you the advantage you are looking for in 2022.
Video is also a great way to collaborate with businesses you share a complementary goal with! Check out our video with Red Dirt star, Cynthia Rausch!