Writing Radio Ads

6 Tips for Writing Radio Ads that are Effective

Emi Simmons Radio

Radio advertising is an easy way to reach a huge population. After all, 92% of adults listen to AM/FM radio every single week. But writing radio ads that reach your target demographic can be tricky. How can you be sure that your message will be absorbed? The answer lies in content. Microsoft founder Bill Gates said in 1996 that “content …

Make Your Radio Advertising Work (Because it Will!)

Emi Simmons Radio

Anyone who has ever worked in radio advertising has heard the dreaded phrase: “I tried radio and it didn’t work.” We hate that for you! As radio professionals, we want our services to work for everyone, and we’re here to make sure they do. If you tried radio advertising and it “didn’t work,” we want to work with you until …