2 Truths and a Lie About Advertising

Emi Simmons Marketing Strategies

  Let’s play a quick game of 2 Truths and a Lie! We’ll go first: The frequency of your advertising schedule is just as important as the message you’re sending. Your brand needs to be present on every social networking platform. It takes about 3-6 months of advertising for your message to resonate with listeners. Can you spot the lie? …

video marketing

Video Marketing: The Perfect Tool to Catch and Keep Attention

Kenny Rodriguez Marketing Strategies

With contributions from Emily Schlesener Adding video to your marketing mix can increase brand awareness and help you connect with customers on a deeper level. Here’s why you should start using video today! Video Marketing for the Advertiser In recent years, video marketing has taken the online world by storm, and it’s showing no signs of slowing down. In today’s …

business needs a website

Beyond Social Media: 5 Reasons Your Business Needs a Website

Logan Gandhi Marketing Strategies

We are living in a digital era, one that is social-media heavy. In this fast-paced environment, some business owners think that having a website is unnecessary, but that couldn’t be further from the truth. Your business needs a website and we’re going to tell you why. Having only social media presence is as good as traveling halfway towards your destination. …

social media marketing

Affordable and Convenient: The Power of Social Media Marketing

Logan Gandhi Marketing Strategies

Nowadays, social media has become one of the most important and influential spaces that is not only used for social networking, but also for digitally advertising your brand and products. Social media has unmatched power when it comes to reaching a large audience within a short period of time. It helps in reducing costs and increasing reach through social media …

The Importance of Advertising your Business

Emi Simmons Marketing Strategies

As a business owner, you have probably asked yourself if it’s truly necessary to advertise your company. Can you afford an advertising budget? Will you see a return on investment? Will advertising drive customers to your business? The answer to these questions is a resounding yes. There are tons of ways to advertise, fitting every budget and every vision. Advertising …

What is a marketing audit and why do I need one?

Emi Simmons Marketing Strategies

Effective marketing is tricky. Businesses need to reach the correct audiences and be discoverable by consumers that they do not (or cannot) reach. But how do you, as the business owner or marketing director, know you are reaching the right audiences? Or that you are even relaying the correct message? You don’t have time to measure your marketing; you are …