Running the day-to-day operations of your business is a full-time job AND some! Don’t add to your plate by taking on the time-consuming but necessary task of social media management for your business, too! Why do I even need social media for my business? I am going to be completely transparent with you here… It is 2022. Social media for …
Have you ever gotten yourself stuck in a mud puddle and later thought – “how did I even get here?” There were certain clues – standing water, going slightly down hill (if not on a steep decline), you were on a dirt road and it had been raining, etc.… The real reason people get stuck in a mud puddle is …
My boss always says, “The best way to start a business relationship… is to start a business relationship.” He paraphrased what he learned from another radio professional some years ago (which he does a lot), but that specific statement still resonates with me. Business relationships – or customer relationships – are vital to the success and enjoyment of a career …
There are several things to focus on when promoting your business digitally. Pay-per-click advertising. Social media management. Website design. How do you decide where to start, or where to focus your energy? Let me tell you about a digital tool that is beneficial to both you and your prospects: customer reviews. Obviously, reviews help customers in their buying journey by …
There are dozens of apps for designing, editing, and scheduling content. Canva, Adobe Creative Suite, and Easil just to name a few. They are all great for different reasons. Try them out and see which one(s) work best for you! Our team tends to lean toward Canva for several reasons, and we want to give you some insight why! Here …
Advertising is critical to any business’ success, and most novice entrepreneurs understand this. But what many of them don’t understand is that it’s not enough to simply advertise your product or message—you have to advertise in the right places. If your target audience is mostly online, then sponsoring posts or paying for ads on Twitter and Facebook can be a …
Are you struggling to get noticed online? How can you not be, when thousands of companies are competing for visibility? Your website is your only sales tool that is “at work” 24/7, so t’s vital to make sure your site is working for you. The good news is that a few small changes can go a long way. Here are …
Let’s play a quick game of 2 Truths and a Lie! We’ll go first: The frequency of your advertising schedule is just as important as the message you’re sending. Your brand needs to be present on every social networking platform. It takes about 3-6 months of advertising for your message to resonate with listeners. Can you spot the lie? …
With contributions from Emily Schlesener Adding video to your marketing mix can increase brand awareness and help you connect with customers on a deeper level. Here’s why you should start using video today! Video Marketing for the Advertiser In recent years, video marketing has taken the online world by storm, and it’s showing no signs of slowing down. In today’s …
We are living in a digital era, one that is social-media heavy. In this fast-paced environment, some business owners think that having a website is unnecessary, but that couldn’t be further from the truth. Your business needs a website and we’re going to tell you why. Having only social media presence is as good as traveling halfway towards your destination. …
