business needs a website

Beyond Social Media: 5 Reasons Your Business Needs a Website

Logan GandhiMarketing Strategies

We are living in a digital era, one that is social-media heavy. In this fast-paced environment, some business owners think that having a website is unnecessary, but that couldn’t be further from the truth. Your business needs a website and we’re going to tell you why.

Having only social media presence is as good as traveling halfway towards your destination. What good is a social presence when you can’t direct your prospects to your website and convert them into customers?

In a survey done by VeriSign, it was found that over 84% of customers believed that having a website gives a business more credibility than only having a mere social media presence. It was also found that over 40% of businesses in 2016 did not have a website, leaving the digital world a wide-open market. Having a website puts you a step ahead of your competitors. It helps you pour in more value, credibility, and customer loyalty to your business.

Still not convinced? We’ll give you 5 reasons your business needs a website:

1. Time and Distance Flexibility

No matter what kind of business you own, having a website that is accessible to your prospective customers on a 24/7 basis is a massive advantage. Your website can bring you revenue and customers even when you are asleep. While your brick and mortar is closed at night, your online shop can keep sales moving.

A website can also act as the bridge between your business and distant potential customers. You can expand the reach of your business by making your products available to those who live out of town. In fact, the whole globe is within your reach!

2. Brand Visibility and Recognition

It is important for every business to provide information about the company, such as where the it is located, what its products and services are, how it can benefit consumers, and more. It is obvious that the more people understand about your brand, the higher the likelihood that they will buy from you.

A website for your business will help you create an online presence for your brand, increase your visibility & discoverability, and enhance your brand’s image.

3. Customer Insights

You can’t manage what you can’t measure.

Customer loyalty and customer satisfaction are the two most important aspects for a business. It is only possible to offer the right products to your customers when you know exactly what they need.

When you have a website, you can monitor how users interact with it. You can find out what service or product your audience likes the most, what their feedback is, and what they don’t like. Insights like these help you create a clear vision of your buyer’s persona.
Once you understand your customer’s behavior it is easier to provide them with services, products, and offers to keep them hooked to your brand.

4. Online Sales

Aside from expanding your business’s reach, having a website provides your business with another channel for selling your products. In this digitally growing world, it is important to have an online shop as well. Over 61% of consumers nowadays prefer shopping online through the convenience of their homes, so your business needs a website to accompany your physical store. Give your customers more flexibility, and get your business some more money! A wider audience and an online presence will help you increase your business’s revenue.

5. Google Marketing

Having a website enables you to market and advertise your business on Google. Gone are those days when newspaper ads and pamphlets used to bring customers. Advertising on Google helps you redirect your prospects directly to your online store and make instant purchases or bookings for your service.

So instead of missing out on such a big market, it is essential for your business to have an online presence and bank upon the opportunities.

Finally convinced that your business needs a website? Check out our work and give us a call!