Labor Day Weekend

6 Things to do on Labor Day Weekend

MTM AdminNews

6 Things to do on Labor Day Weekend in the Area “Labor Day 2022 will occur on Monday, September 5. Labor Day pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday in September. It was created by the labor movement in the late 19th century and became a federal holiday in …

Business Relationships

5 Keys to Building a Successful Business Relationship

Monica WatsonNews

“All things being equal people will do business with, and refer business to, those people they know, like, and trust.” ~ The Go-Giver by Bob Burg and John David Mann One of the biggest mistakes people in sales make is seeing as many people as they can with the sole purpose of getting a sale.  They don’t take the time to get to know the business …

Positive Attitude

The Impact of a Positive Attitude on Sales Outcomes

MTM AdminSales

Picture a glass with some water in it. Is it half full or half empty? A positive attitude is the most important factor when selling a product or service to a customer. It can make the difference between earning $50,000 per year and making $100,000 per year. A good salesperson must have a positive outlook on life, the world, and …

Consultants celebrating

5 Covert Ways to Go From Salesperson to Consultant

MTM AdminBusiness

After over a decade in sales positions, I’ve worked very hard to NOT be exactly what my job title had been… a salesperson.    Sales have developed somewhat of a bad rap. We could blame it on the car salesman, lurking inside of the mega dealerships, watching, waiting for you to get out of your car. We could also place …

social media management

4 Reasons Your Business Needs Social Media Management

MTM AdminMarketing Strategies

Running the day-to-day operations of your business is a full-time job AND some! Don’t add to your plate by taking on the time-consuming but necessary task of social media management for your business, too! Why do I even need social media for my business? I am going to be completely transparent with you here… It is 2022. Social media for …

the wrong way to do radio

The Wrong Way to Do Radio

MTM AdminRadio

I cold call business owners every day, and the ones that already advertise on broadcast radio tell me the same thing every time: “I’m doing radio with (insert radio station) and they are giving me a heck of a deal. I get 20 commercials per week on FIVE different radio stations!” Let me tell you, they are really excited about …


The Mission and Values of My Town Media

MTM AdminMy Town Media

A company’s mission statement provides an ideal vision for the company’s future and directs its growth. Mission statements encourage employees to think about how their actions will impact future business success and positive company culture. Likewise, core values are one piece of creating a repeatable, scalable system. They allow people in your organization to make good decisions on their own …

need a better price

4 Ways to Avoid the Dreaded, “I Need a Better Price”

MTM AdminMarketing Strategies

Have you ever gotten yourself stuck in a mud puddle and later thought – “how did I even get here?” There were certain clues – standing water, going slightly down hill (if not on a steep decline), you were on a dirt road and it had been raining, etc.… The real reason people get stuck in a mud puddle is …


7 Ways to Deal with Burnout

MTM AdminBusiness

Have you heard a coworker or friend mention struggling with burnout? Are YOU struggling with burnout? Burnout is a form of exhaustion caused by constantly feeling swamped. It’s a result of excessive and prolonged emotional, physical, and mental stress. In many cases, burnout is related to one’s job. Burnout happens when you’re overwhelmed, emotionally drained, and unable to keep up …

customer relationships

The Ultimate Guide to Customer Relationships & Key Account Management

Jeanne HeadBusiness, Marketing Strategies

My boss always says, “The best way to start a business relationship… is to start a business relationship.” He paraphrased what he learned from another radio professional some years ago (which he does a lot), but that specific statement still resonates with me. Business relationships – or customer relationships – are vital to the success and enjoyment of a career …