500 Episodes of 35 South Radio

Emi Simmons News

In 2012, Colby Ericson produced the first-ever episode of the popular radio show, 35 South Radio. Colby and 35 South have both gone on to win numerous awards, including the 2022 Texas Regional Radio Music Awards’ Specialty Show of the Year this March. Exactly one week ago, Colby produced 35 South’s 500th episode! 35 South Radio is 4 hours of …

2 Truths and a Lie About Advertising

Emi Simmons Marketing Strategies

  Let’s play a quick game of 2 Truths and a Lie! We’ll go first: The frequency of your advertising schedule is just as important as the message you’re sending. Your brand needs to be present on every social networking platform. It takes about 3-6 months of advertising for your message to resonate with listeners. Can you spot the lie? …

Get Connected: 3 Benefits of Business Relationships

Emi Simmons Business

So, a business owner has offered to partner with your business to reach a common goal or promote a common event. Should you take them up on their offer? We think you should. The opportunities to grow are exponential, and who doesn’t love building relationships anyway? In an effective business relationship, decision makers agree to cooperate to advance mutual interests. …

video marketing

Video Marketing: The Perfect Tool to Catch and Keep Attention

Kenny Rodriguez Marketing Strategies

With contributions from Emily Schlesener Adding video to your marketing mix can increase brand awareness and help you connect with customers on a deeper level. Here’s why you should start using video today! Video Marketing for the Advertiser In recent years, video marketing has taken the online world by storm, and it’s showing no signs of slowing down. In today’s …

business needs a website

Beyond Social Media: 5 Reasons Your Business Needs a Website

Logan Gandhi Marketing Strategies

We are living in a digital era, one that is social-media heavy. In this fast-paced environment, some business owners think that having a website is unnecessary, but that couldn’t be further from the truth. Your business needs a website and we’re going to tell you why. Having only social media presence is as good as traveling halfway towards your destination. …

Writing Radio Ads

6 Tips for Writing Radio Ads that are Effective

Emi Simmons Radio

Radio advertising is an easy way to reach a huge population. After all, 92% of adults listen to AM/FM radio every single week. But writing radio ads that reach your target demographic can be tricky. How can you be sure that your message will be absorbed? The answer lies in content. Microsoft founder Bill Gates said in 1996 that “content …

social media marketing

Affordable and Convenient: The Power of Social Media Marketing

Logan Gandhi Marketing Strategies

Nowadays, social media has become one of the most important and influential spaces that is not only used for social networking, but also for digitally advertising your brand and products. Social media has unmatched power when it comes to reaching a large audience within a short period of time. It helps in reducing costs and increasing reach through social media …

Make Your Radio Advertising Work (Because it Will!)

Emi Simmons Radio

Anyone who has ever worked in radio advertising has heard the dreaded phrase: “I tried radio and it didn’t work.” We hate that for you! As radio professionals, we want our services to work for everyone, and we’re here to make sure they do. If you tried radio advertising and it “didn’t work,” we want to work with you until …

The Importance of Advertising your Business

Emi Simmons Marketing Strategies

As a business owner, you have probably asked yourself if it’s truly necessary to advertise your company. Can you afford an advertising budget? Will you see a return on investment? Will advertising drive customers to your business? The answer to these questions is a resounding yes. There are tons of ways to advertise, fitting every budget and every vision. Advertising …

What is a marketing audit and why do I need one?

Emi Simmons Marketing Strategies

Effective marketing is tricky. Businesses need to reach the correct audiences and be discoverable by consumers that they do not (or cannot) reach. But how do you, as the business owner or marketing director, know you are reaching the right audiences? Or that you are even relaying the correct message? You don’t have time to measure your marketing; you are …