Customer Reviews: Good for the Customer, Great for Business

Emi Simmons Business, Marketing Strategies

There are several things to focus on when promoting your business digitally. Pay-per-click advertising. Social media management. Website design. How do you decide where to start, or where to focus your energy? Let me tell you about a digital tool that is beneficial to both you and your prospects: customer reviews. Obviously, reviews help customers in their buying journey by …

use canva

5 Ways to Use Canva Pro to Create Content for Your Business

Emily Schlesener Design

There are dozens of apps for designing, editing, and scheduling content. Canva, Adobe Creative Suite, and Easil just to name a few. They are all great for different reasons. Try them out and see which one(s) work best for you! Our team tends to lean toward Canva for several reasons, and we want to give you some insight why! Here …

target audience

Find Your Target Audience – And Stay There!

Emi Simmons Marketing Strategies

Advertising is critical to any business’ success, and most novice entrepreneurs understand this. But what many of them don’t understand is that it’s not enough to simply advertise your product or message—you have to advertise in the right places. If your target audience is mostly online, then sponsoring posts or paying for ads on Twitter and Facebook can be a …

optimize your website

7 Ways to Optimize Your Website

Emi Simmons Business, Marketing Strategies

Are you struggling to get noticed online? How can you not be, when thousands of companies are competing for visibility? Your website is your only sales tool that is “at work” 24/7, so t’s vital to make sure your site is working for you. The good news is that a few small changes can go a long way. Here are …

books to read

3 Best Books to Read for a Successful Career

Emi Simmons Business

We’ve all been told to turn off the TV and pick up a book. Sometimes it feels like helpful advice, and sometimes it feels patronizing. But the truth is, reading is proven to promote brain health, reduce stress, and even lead to higher income. In fact, businesspeople who read at least seven business books per year earn 2.3 times more …

500 Episodes of 35 South Radio

Emi Simmons News, Radio

In 2012, Colby Ericson produced the first-ever episode of the popular radio show, 35 South Radio. Colby and 35 South have both gone on to win numerous awards, including the 2022 Texas Regional Radio Music Awards’ Specialty Show of the Year this March. Exactly one week ago, Colby produced 35 South’s 500th episode! 35 South Radio is 4 hours of …

2 Truths and a Lie About Advertising

Emi Simmons Marketing Strategies

  Let’s play a quick game of 2 Truths and a Lie! We’ll go first: The frequency of your advertising schedule is just as important as the message you’re sending. Your brand needs to be present on every social networking platform. It takes about 3-6 months of advertising for your message to resonate with listeners. Can you spot the lie? …

Get Connected: 3 Benefits of Business Relationships

Emi Simmons Business

So, a business owner has offered to partner with your business to reach a common goal or promote a common event. Should you take them up on their offer? We think you should. The opportunities to grow are exponential, and who doesn’t love building relationships anyway? In an effective business relationship, decision makers agree to cooperate to advance mutual interests. …

video marketing

Video Marketing: The Perfect Tool to Catch and Keep Attention

Kenny Rodriguez Marketing Strategies

With contributions from Emily Schlesener Adding video to your marketing mix can increase brand awareness and help you connect with customers on a deeper level. Here’s why you should start using video today! Video Marketing for the Advertiser In recent years, video marketing has taken the online world by storm, and it’s showing no signs of slowing down. In today’s …

business needs a website

Beyond Social Media: 5 Reasons Your Business Needs a Website

Logan Gandhi Marketing Strategies

We are living in a digital era, one that is social-media heavy. In this fast-paced environment, some business owners think that having a website is unnecessary, but that couldn’t be further from the truth. Your business needs a website and we’re going to tell you why. Having only social media presence is as good as traveling halfway towards your destination. …